Market Research & Product Development Specialist

 The role is responsible for analyzing market trends, consumer behavior, and competitive landscapes while supporting the development and improvement of FMCG products. The position bridges market intelligence and R&D, ensuring that product offerings are aligned with consumer needs and market opportunities.
Key Responsibilities
1. Market Research & Analysis
Conduct market studies to identify trends, opportunities, and gaps
Analyze consumer behavior, preferences, and buying patterns
Monitor competitors’ products, pricing, and positioning
Prepare detailed market and feasibility reports
2. Product Development (R&D Support)
Participate in the development of new products based on market insights
Support recipe/formulation improvements (for food FMCG)
Conduct product testing, benchmarking, and sensory evaluations
Work closely with production teams to ensure feasibility
3. Innovation & Product Strategy
Identify opportunities for new product launches or line extensions
Suggest improvements to existing products based on performance and feedback
Contribute to product positioning and pricing strategy
Support go-to-market plans
4. Data Analysis & Reporting
Track product performance and sales trends
Analyze feedback from customers, distributors, and retailers
Prepare regular reports and actionable insights for management
5. Cross-Functional Coordination
Collaborate with:
Marketing (branding & campaigns)
Sales (market feedback)
Production (feasibility & cost)
Ensure alignment between product development and market needs
6. Testing & Quality Feedback
Conduct product trials and tastings (for food products)
Gather internal and external feedback
Ensure continuous product improvement