Abidjan, Côte d'Ivoire
MAIN MISSION
Define, lead, and deploy NPG’s overall digital strategy across Africa, ensuring:
Creative, innovative, and high-performance content creation
Strong multi-country brand consistency
Effective coordination with local marketing managers
Structuring, development, and motivation of the digital team
Performance- and data-driven management
RESPONSIBILITIES & ACTIVITIES
1. Digital Strategy
Define the global digital strategy for all brands across all countries
Adapt the strategy to local market specificities (markets, platforms, user behaviors)
Translate the digital strategy into a clear, structured, and annual action plan
Define and manage multi-country digital budgets
2. Creative & Innovative Content Creation
Ensure the production of original, modern, and distinctive content
Define brand editorial and creative guidelines
Initiate new formats (video, user-generated content, influencer marketing, digital activations)
Brief, supervise, and validate produced content (visuals, videos, animations, campaigns)
Ensure alignment between creativity, brand identity, and business objectives
3. Digital Team Management & Development
Manage, coach, and motivate the digital team
Set clear individual and collective objectives
Establish performance indicators and monitor goal achievement
Evaluate performance and support skill development
Structure and expand the digital team in line with growth and business needs
Coordinate internal teams and external partners (agencies, freelancers)
4. Multi-Country Management & Local Coordination
Oversee the brand’s digital performance across African countries
Monitor digital performance progress by country
Implement comparative reporting dashboards
Work closely with local marketing managers
Plan, coordinate, and align digital actions with local teams
Ensure compliance with brand guidelines while allowing local flexibility
5. Digital Advertising & Performance
Define the multi-country digital media strategy
Manage and optimize advertising campaigns (Meta, Google, TikTok, etc.)
Track key KPIs: awareness, engagement, traffic, conversion, etc.
Ensure ROI and performance of digital investments
6. Reporting & Executive Communication
Prepare detailed monthly reports for the Marketing Manager, Sales Management, and General Management
Present results, analyses, and recommendations
Monitor overall and country-specific performance
Propose optimization plans and strategic improvements
7. Digital Monitoring & Innovation
Maintain continuous monitoring of digital, social, and cosmetic trends
Identify relevant innovations for the brand
Anticipate platform developments and consumer behavior changes
Proactively propose new digital growth levers
Requirements
Bachelor’s or Master’s degree (4–5 years) in Digital Marketing, Communication, or equivalent
Minimum 6 years of experience in digital marketing
Proven experience within an international company or communication agency
Experience in the cosmetics industry is highly valued
Strong experience in team management and complex project leadership
High level of autonomy and independence
Strong sense of responsibility and commitment
Natural leadership with the ability to unite and motivate teams
Strategic mindset with strong results orientation
Creativity, curiosity, and openness to innovation
Proactive and solution-oriented approach
Strong organizational skills and ability to prioritize
Excellent interpersonal and communication skills
Ability to work under pressure and manage multiple countries simultaneously
Entrepreneurial mindset with a long-term vision